Redesigning the identity of the brand “INOX DIMAS”.
Inox dimas is a family business since 2007. All these years the identity of the brand has remained the same. I was asked if i can redesign the whole identity since all these years that the company is the best in the feild, so it needs a visual update. As the company is a mechanic shop specialized in metallic-inox constructions i tried to be as simplistic i could be. So i took the first letter of both words and i tried to visualize a metallic gradient texture within the letters “ID”. lastly the brand name was next to the logo inside a black rectangle to have a better depth and readabillity in every application.